Campaign Manager (MY) - Fintech

How would you like to focus your marketing skills on creating an amazing customer experience? Join Malaysia’s most prominent fintech company as the Campaign Manager to oversee inbound and outbound awareness and lead generation programs targeted at the Malaysian mass-market. You'll use your deep understanding of consumer need to ensure that first and subsequent interactions are engaging, enticing, and effective.

This is a very hands-on, roll up your sleeves position for a multi-disciplinary digital marketer with a strong working knowledge of all digital channels. Though you might not be a business analyst, you'll have a strong analytics background, and naturally plan and make decisions based on data. At the same time, you look for opportunities to dive deep into customer needs and develop customer empathy using qualitative, as well as quantitative, methods.

What You’ll Do

  • Manage the implementation, tracking and measurement of marketing campaigns

  • Maintain end-to-end campaign ownership, monitoring, analysing and adjusting to improve performance

  • Cultivate an integrated funnel, where target audiences experience multiple touches throughout the buyer’s journey

  • Work with Performance and Content Marketing specialists to develop highly relevant and engaging messaging

  • Establish campaign KPIs and success metrics through deep understanding of business objectives

  • Work closely with the business intelligence team to measure campaign performance and ROI

  • Write, edit and proofread copy for promotional materials within marketing campaigns

  • Ensure that the organisation’s brand and identity is adhered to in all communication channels

  • Ensure accuracy and compliance in all marketing and manage formal sign-off with clients

  • Manage client enquiries and deliver activity reports, provide performance data, and case studies

  • Proactively provide ideas and collaborate on best practice

  • Work within each campaign budget and report any overspend

  • Keep abreast of current trends in marketing

Your Skills and Experience

  • 5+ years working in multi-disciplinary digital marketing channels.

  • 5+ years in consumer-focused marketing, fluency in strategy, tactics, metrics, and best practices of demand generation

  • Proven record of working across multiple stakeholders where steering all in the same direction was crucial to success

  • Experience owning an acquisition dashboard, taking action based on it, and explaining takeaways (including corrective action)

  • Ability to be creative both operationally and strategically

  • Strong planning and organisational skills

  • Excellent judgment and creative problem solving skills,

  • Exceptional written, oral, interpersonal and presentation skills

  • Common Sense and Good Sense of Humour

 

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