Chief Marketing Officer (SG), Series B Startup
If you are a dynamic marketing leader with vast experiences in omni-channel campaigns across offline and online - SEO, SEM and Content Marketing, we’d love to hear from you!
Your mission is to grow our client’s audience across every platform, channel (ATL and BTL) and partner in each of their market. You are responsible for identifying additional revenue opportunities and strategic partnership opportunities for the company which will overall contribute to their top line revenue growth.
You will be a key member of the executive team and help shape the company’s overall strategy.
Our client is a fintech series B startup looking to grow aggressively across Asia.
What you’ll do:
Marketing Strategy & planning - Build an integrated marketing approach for our regional markets to attract new customers and further engage existing ones
Develop an integrated approach and playbook to achieve our Brand, Audience, Acquisition and Product Marketing goals
Recruit, train and lead a regional marketing team. Identify & build key capabilities we need to meet our business objectives.
Develop, drive and ensure alignment of the high-level marketing and brand strategy with the company's strategic vision
Develop and manage scalable lead acquisition programs through various channels: SEM, online media, social media, events, etc
Evaluate and enhance our SEO and CRO initiatives
Develop, compile, measure, and interpret key metrics, including lead acquisition and conversion rates, tied to specific marketing campaigns
Develop and maintain customer acquisition performance dashboard and forecast, adjusting the plan as required to achieve aggressive goals
Develop innovative campaigns that increase customer loyalty and turn them into our client’s advocates
Minimum 10 years of direct, relevant experience in performance marketing and strategic development (strong preference for experience within a leading eCommerce company)
Strong knowledge of SEO, SEM, and Content Marketing
Expertise in executing and managing multi-pronged marketing campaigns including online marketing, product marketing, brand management, public relations, and direct marketing
Experience executing marketing plans across multiple ASEAN and east asian markets prefered
Experience with Offline Marketing
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