Direct Asia

At DirectAsia, our aim is to change the face of insurance in Singapore and Asia, and to bring quality insurance products at more affordable prices to customers.

We wanted to depart from the traditional way of offering insurance by providing customers with a different and better way of obtaining insurance. We thus launched our online direct-to-customer business in 2010. Our products are also offered through our call centre and our office at 88 South Bridge Road.

Today we are firmly established as one of Singapore's leading online insurers. Each year we continue to grow and find new ways to offer Singaporeans better choices on their insurance.

Our Key Products

We offer the following insurance products to the Singapore market:


Our External Environment

We operate in the Singapore general insurance market.

Our Objectives and Strategies

Our mission to transform insurance in Asia is just starting.

In 2014, DirectAsia became part of global insurer Hiscox, adding decades of additional insurance expertise to our firm. Those extra resources, in addition to our carefully selected team of local and international talent, will better enable us to turn DirectAsia into a true leader of online insurance in Asia.

Despite the continued expansion of our team, our strategy has been the same from day one. To offer our clients best-value insurance policies in new ways combined with excellent customer service.