CRM Manager (SG) - Travel Startup

The company is a funded travel start-up that aims to make planning a holiday hassle-free by providing curated destination and accommodation picks to suit each traveler’s needs.

If you are digitally savvy and understand how to engage customers on all the right touch points, we want you.

You will be in charge of the customer’s direct experience with the company, and ensure customer engagement with subsequent repeat travels. You will also identify and drive the customer retention strategy of the company, while working closely with with Marketing lead, SEM/SEO Manager and Social Media manager.

Responsibilities

  • Shape the journey of clients, including planning and implementing campaigns to activate, engage, and re-activate customers

  • Understand customer's behaviour and segment them into groups (demographics, psychographics) and target them with the perfect message at the right time through the best channel

  • Setting up customer life cycle emails that tailor messages according to an appropriate segment from registration to conversion, post-transaction, repeat purchase, until loyalty

  • Automate the CRM journey and implement a concise monitoring and reporting structure to track the progress of the campaigns

  • Crafting thematic and tactical campaign blasts that appeal to each of our customer segments

  • Applying an experiment driven approach by doing continuous A/B testing to optimise the engagement and conversion of email campaigns

  • Sharing insights derived from understanding of our customers to improvement of overall customer experience

  • Design the concept & execute multiple newsletters on a weekly basis, make continuous improvement based on learning from every newsletter blast

Requirements

  • At least 3-4 years of experience in CRM with a proven track record

  • Data Driven: Able to convert results into business decisions and campaign optimisations

  • Familiar with CRM, email marketing tools

  • Comfortable with design tools

  • Good project management abilities

  • Strong desire to learn how to engage customers on various channels

  • A self-starter who takes initiative to drive growth and who is responsible for quality work

  • Willing to work very hard and put in the necessary hours

  • A confident and clear communicator with good interpersonal skills

 

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