Digital Marketing Lead (Indo) - Fintech

Our client is a newly formed corporate backed fintech startup looking to grow aggressively across Indonesia.

If you are a dynamic marketing leader with vast experiences in campaigns across online - SEO, SEM and Content Marketing, we’d love to hear from you!

Your mission as a key member of the local management team is to help shape the market’s overall strategy and grow our client’s audience across every digital platform, channel  and partner in Indonesia.

What you'll do:

  • Marketing Strategy & planning - Build an integrated but largely online marketing approach to attract, activate and engage new users.

  • Recruit, train and lead a digital marketing team. Identify & build key capabilities we need to meet our business objectives.

  • Develop, drive and ensure alignment of the marketing and brand strategy with the company's strategic vision

  • Develop and manage scalable lead acquisition programs through various channels: SEM, online media, social media, events, etc

  • Evaluate and enhance our SEO and CRO initiatives

  • Develop, compile, measure, and interpret key metrics, including lead acquisition and conversion rates, tied to specific marketing campaigns

  • Develop and maintain customer acquisition performance dashboard and forecast, adjusting the plan as required to achieve aggressive goals

  • Develop innovative campaigns that increase customer loyalty and turn them into our client’s advocates


  • Minimum 6 years of direct, relevant experience in performance marketing and strategic development (strong preference for experience within the fintech industry in Indonesia)

  • Strong knowledge of SEO, SEM, and Content Marketing

  • Expertise in executing and managing multi-pronged marketing campaigns including online marketing, product marketing, brand management, public relations, and direct marketing


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