Digital Marketing Manager

Are you passionate about all things digital? Are you social media savvy? Do you enjoy building digital programs that bring the target audience through an engaging journey?

Our client is a leading player in the Fintech arena as one of the few European headquartered unicorns. People are their greatest assets and their unique company culture attracts the smartest people, who take initiative and ownership and can truly contribute to their growth.

They are looking for a Digital Marketing Manager who will be reporting to a Chief Marketing Officer (CMO). If you are an experienced digital marketing specialist with a passion and knowledge of the digital and payments landscape, we are looking for you to build and implement the digital marketing strategy in the region.

This role will be based in Singapore.

 

What you’ll do:

  • Develop customized and focused customer journeys for target audience in APAC to drive customer engagement

  • Build & implement the media plan for integrated campaigns

  • Build & manage the website and program pages, and SEM strategy for APAC

  • Collaborate with local & global teams of digital marketing, events marketing, designers, product managers, sales, marketing, and external influencers and agencies to deliver the digital marketing strategy

  • Manage, track & optimize the effectiveness of the digital strategy and social media platforms in APAC

  • Find new, innovative ways to get our story heard & read by our target audience.

 

Must-haves:

  • Experienced digital practitioner in B2B payment technology with demonstrable and well-rounded experience in SEO/SEM, email marketing, social media, programmatic, display, website optimization

  • Effectively bilingual in both English & Chinese

  • Experienced in building, implementing and reporting on campaigns using Pardot, Salesforce.com, and Google Analytics.

 

Nice-to-haves:

  • Flexible & Tenacious: Do what it takes

  • Strategic & hands-on: From developing the digital strategy to creating and managing digital campaigns that work

  • Curious: always learning the latest technologies and platforms and the best way to do things

  • Self-motivated team player.