Digital Performance Marketing (SG) - Lifestyle Luxury

Are you a digital native, familiar with the latest social media trends in Asia and abroad? Do you use numbers to connect the dots and love adding value to the conversation with data backed findings? If so, we would love to hear from you!

 Our client celebrates individuality and self-acceptance by respecting diversity. Being one of the biggest eyewear manufacturers in the world, we’re launching our eCommerce business globally. This is a unique opportunity for the right candidate to help one of Asia’s biggest eyewear brands on its quest to launch new markets, playing a crucial role in the social media marketing strategy.

Roles & Responsibilities

  • Build high scale advertising campaigns through Facebook, Instagram, Search using multiple levers: audience, product, placement, creative, copy, video, bidding

  • Analyze campaign performance, identify trends, and suggest opportunities for improvement to the wider team

  • Optimize campaigns and adjust bids and budget based on direct response best practices

  • Problem solve and troubleshoot campaign performance by blending creativity and analytical skills

  • Adapt/be aware of campaign performance in real time and ready to make adjustments

  • A pro-active approach and motivation to show initiative to growing a direct-to-customer brand with social advertising

  • 3+ years of client side, performance advertising campaigns, ideally with a focus on paid social

  • Strong understanding of Google Analytics & Facebook Ads Manager in an e-commerce environment

 

Requirements

  • At least 2 years’ experience in ad ops in an e-commerce environment, preferably with a social media focus

  • Experience with Facebook Business Manager Suite, Google Advertising suite

  • Proven track record in hitting KPIs with digital performance campaigns

  • Sharp eye for detail, a keen sense of pop culture, style, and aesthetics

  • Proactive attitude and a good communicator

  • Ability to multitask and work under tight deadlines


 

 

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