Growth Marketing Executive (SG) - SAAS

Our client is a SAAS All-in-one platform from ordering to suppliers. You can manage suppliers and instead of using multiple ways of ordering (fax, SMS, email), you can organize, consolidate, send and review past orders easily on just one platform.

Job description & requirements

We're looking for a Growth Marketing Executive responsible for driving marketing initiatives within our organization.

The ideal candidate should have a track record of success in digital campaign management, lead generation, content marketing, graphic design, and a strong desire to win.

We are looking for someone who has exemplary writing skills, a flair for creative story-telling and a keen sense of design & aesthetics. You should possess strong critical thinking skills as you will be responsible for planning and execution of content that should speak to and attract our target customers.

 

Responsibilities

  • Manage the company's social media strategy and presence across Facebook, Instagram and Linkedin, EDM campaigns

  • Manage the company's website, content and design segment-specific landing pages to optimize conversion for lead generation

  • Measure and optimize important business metrics like acquisition costs, customer lifetime value, and customer retention rates

  • Creative styling and creating graphics that are align to our branding guide

  • Research, plan and propose monthly editorial calendar

  • Manage and liaise with other content writers to ensure articles are shipped on time and has all the information and resources provided by us

  • Plan and run awareness and lead generation campaigns on Linkedin, Facebook, EDM Campaigns, Instagram

  • Lead product marketing initiatives around customer success including highlighting best practices, customer spotlights, and case studies

 

Requirements

  • At least 2-3 years of experience in a marketing role

  • Excellent and succinct creative-writing and verbal skills is a Must

  • You have an eye for good design.

  • Excellent interpersonal and communication skills; ability to work independently and in groups

  • Experience with design tools like Sketch, Photoshop, Flash, Illustrator is a strong plus

  • Experience with analytics platforms like Google Analytics, Fullstory, Mixpanel is a strong plus

  • Responsible, hardworking, accountable and most importantly, a joy to work with

  • Strong data analysis skills using Excel and/or SQL

  • You are hungry, smart, persistent and able to operate in an ambiguous and fast-paced environment

 

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