Growth Marketing Executive (SG) - SAAS
Our client is a SAAS All-in-one platform from ordering to suppliers. You can manage suppliers and instead of using multiple ways of ordering (fax, SMS, email), you can organize, consolidate, send and review past orders easily on just one platform.
Job description & requirements
We're looking for a Growth Marketing Executive responsible for driving marketing initiatives within our organization.
The ideal candidate should have a track record of success in digital campaign management, lead generation, content marketing, graphic design, and a strong desire to win.
We are looking for someone who has exemplary writing skills, a flair for creative story-telling and a keen sense of design & aesthetics. You should possess strong critical thinking skills as you will be responsible for planning and execution of content that should speak to and attract our target customers.
Manage the company's social media strategy and presence across Facebook, Instagram and Linkedin, EDM campaigns
Manage the company's website, content and design segment-specific landing pages to optimize conversion for lead generation
Measure and optimize important business metrics like acquisition costs, customer lifetime value, and customer retention rates
Creative styling and creating graphics that are align to our branding guide
Research, plan and propose monthly editorial calendar
Manage and liaise with other content writers to ensure articles are shipped on time and has all the information and resources provided by us
Plan and run awareness and lead generation campaigns on Linkedin, Facebook, EDM Campaigns, Instagram
Lead product marketing initiatives around customer success including highlighting best practices, customer spotlights, and case studies
At least 2-3 years of experience in a marketing role
Excellent and succinct creative-writing and verbal skills is a Must
You have an eye for good design.
Excellent interpersonal and communication skills; ability to work independently and in groups
Experience with design tools like Sketch, Photoshop, Flash, Illustrator is a strong plus
Experience with analytics platforms like Google Analytics, Fullstory, Mixpanel is a strong plus
Responsible, hardworking, accountable and most importantly, a joy to work with
Strong data analysis skills using Excel and/or SQL
You are hungry, smart, persistent and able to operate in an ambiguous and fast-paced environment
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