Head of Marketing(SG) - Online Travel Startup
Our client is getting ready to launch a new brand for online travel in Asia! This private-equity backed startup is focussed on creating compelling content, unique travel tools and specially curated network of properties and activities. Perfect opportunity for a data-driven Marketing leader who has always dreamt of building a brand from scratch. Based in Singapore.
Build and lead a team that is both creative and data driven, and demonstrate an ability to optimise these traits in the team.
Take lead responsibility for all the company’s external communications and marketing strategy and execution.
Growth hack customer acquisition and monetisation.
Define the company’s brand in the market.
Ensure all marketing budgets to acquire users and conversions are optimized.
Develop a capacity to market the company internationally, developing innovative techniques to win new and returning customers with a high ROI.
Work collaboratively across teams to achieve the company objectives.
Set up processes and systems that support the sustainable growth of the company.
Develop an effective conduit of customer feedback into product development.
Ensure marketing material is compliant (eg. music licensing, image use etc.)
Strong character, who fosters a culture of trust and candour, and an ability to manage a team effectively.
Must demonstrate an advanced understanding of marketing principles and techniques
Can demonstrate an ability to succeed in online B2C marketing.
Demonstrable track record in driving revenue.
Able to evidence an effective international marketing approach, with particular focus on ASEAN markets.
Ability to thrive in a fast-paced, ambitious startup
Effective communication in English
Excellent communication and presentation skills, with the ability to explain complex matters;
The role will require significant exposure across ASEAN, therefore language skills may be advantageous.
Excellent organisation and time management skills
Sharp analytical and problem-solving skills
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