Market Research Manager - Innovation Incubator
Be part of the movement that looks to disrupt the traditional insurance model and diversifying into new products and sectors including the Connected Home, Sharing Economy, Next-Gen Vehicles, Modern Aging, and Cybersecurity.
As the Market Research Manager of the founding team in Singapore, you will highlight opportunities and insights in the key focus areas, uncover customer needs, validate new concepts, and support the design and testing of new products.
What you’ll do:
Drive company’s market research in Asia in their areas of focus (Disruptive Insurance, Connected Home, etc.) to identify unmet or fast changing customer needs
Develop new concepts, identify critical assumptions, and design the testing strategy and metrics in collaboration with the Lab team
Run the testing and validation of new products including creating materials, running interviews and focus groups, building digital communities, and managing external research vendors
Partner with Boston’s team to leverage their insights, resources, and best practices.
Experience with customer-centric market research (e.g. Human-Centered Design) including ethnographies, home visits, focus groups and digital communities
Knowledge of quantitative research techniques including survey design, segmentation and data analytics
Demonstrated ability to highlight key insights from consumer research and digital reports, identify unmet needs, and brainstorm new solutions
Experience working with market research vendors.
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