Marketing Manager (HK) - Ecommerce
Our client is Asia's leading online concierge and delivery service for all your lifestyle needs. With their technical expertise, data-fuelled operations and network of partners, people experience how life’s just easier using their service.
As the Marketing Manager, you will be responsible for growing the brand and discovering the channels that allows them to attract and convert customers.
What you'll do:
Plan and execute campaigns to attract, convert and retain ideal customers in Hong Kong
Develop key online and offline partnerships for branding and acquisition through affiliates and events
Offline marketing responsibilities are not limited to partnerships, events, creative communications and public relations
Identify, evaluate, and assess strategic business opportunities via consumer and industry related market/data research and trends and platforms
Work closely with business development team to lead and develop the marketing strategy, operation, and KPI achievement aligned with business objectives for both short and long term goals
Oversee and manage the execution of marketing calendar plan and channel budgets
Regularly monitor and analyze performance metrics of marketing campaigns and build processes of increasing efficient return on marketing dollars through data-driven decision making
Work closely with the Country Manager and regional marketing team to drive the overall sales and orders across various business verticals
Directing key digital marketing initiatives while working with the global digital marketing team
Set goals and accountabilities and mentor team members to deliver on team objectives
What are we looking for?
You understand Hong Kong!!
Enjoys the chaos of a startup and open office environment
At least 5 years of experience with a proven track record in growing a brand/business, preferably in the ecommerce space, marketing or public relations in Hong Kong
Experience leading digital campaigns resulting in reaching growth targets, meeting customer acquisition costs and retention rates
Excellent communication skills - written, verbal and presentation in English and Chinese
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