SEM/SEO Manager (SG), Travel start-up
The company is a funded travel start-up that aims to make planning a holiday hassle-free by providing curated destination and accommodation picks to suit each traveler’s needs.
If you are digitally savvy and understand what drives the right traffic to a company’s webpage, we want you.
You will be the in-house guru that manages keywords to ensure good visibility and recall of the company’s brand name. You will also initiate and drive the SEM + SEO strategy of the company, while working closely with the Marketing lead, CRM and Social Media managers.
What you’ll do:
Develop and execute the SEO & SEM strategy for the company
Growing organic traffic and new customers in the competitive travel space
Takes ownership for the channel performance, and ideate strategies based on performance
Suggest improvements for site structure, internal linking, page code, content and uncover new opportunities for growth
Initiate and manage a variety of complex SEO/SEM projects
Manage, improve and automate recurring SEO/SEM processes
Work closely with Marketing and Product teams to find areas of synergy and to implement SEO/SEM solutions, while evaluating additional tools to scale more efficiently
Continuously test, challenge and improve the status quo to attract potential customers
Passion in Search Marketing, SEO and SEM!
At least 2-3 years of experience in SEO with a proven track record
Good analytical skills. Knowledge of key SEO Metrics, KPIs and modern Analytical Tools (Google Analytics, Adobe Analytics)
Good project management abilities
Strong desire to grow in SEO/SEM automation & Scalability
A self-starter who takes initiative to drive growth and who is responsible for quality work
Willing to work very hard and put in the necessary hours
A confident and clear communicator with good interpersonal skills
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