Growth Marketing Manager (HK)  - eCommerce Retail

Our client is a popular eCommerce platform that has both an online and offline presence. Since launching in November 2011, the company has attracted over 2,000,000 members and has been featured in The New York Times, New York Magazine, Vogue, and GQ.  

 

Job Description

Our client is seeking someone to lead Direct Marketing to help drive the acquisition of new customers via online and offline channels. This role will support initiatives including online acquisition, specific re-targeting initiatives, affiliate marketing, and growth in our social network audiences. We are seeking someone with experience across multiple channels. This person is data oriented and can run deep SQL queries, build and present models as well as the best of them and make recommendations on new initiatives.

 

Responsibilities:

  • Oversee and manage all customer acquisition

  • Uncover new pockets of growth in targeting users online

  • Support growth initiatives  that could increase existing conversion

  • Coordinate with online marketing partners to maintain fresh campaigns and content

  • Analyze all aspects of our current user set to identify key areas of opportunity

  • Work directly with web and marketing to implement efforts in a timely manner

  • Run A/B tests and target a 6 month payback period or less per channel

 

Requirements

  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement

  • Must be very rigorous and able to understand attribution analysis

  • Proficient in SQL

  • Ability to analyze data, model and understand user problems to identify key opportunities for improvement

  • Ability to work well in teams and have a sense of humor


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