Head of Digital Marketing (MY) - FinTech
Our client is a hyper-growth startup based in Malaysia.
As a senior leader you'll define and execute the strategic approach for digital marketing excellence across the organisation and bring thought leadership and vision for a performance and data-driven media strategy. This includes a strong point of view to drive inventiveness within an industry that is in constant change.
You'll also be responsible for leading and empowering a team of marketers to ensure the brand is meaningful across every touchpoint and audience we serve, running a rapidly growing team working to build a unique, innovative group with a relentless focus on the customer.
The role is based in Kuala Lumpur
Own digital marketing P&L providing monthly and quarterly direction of budget allocation by channel, connecting investments to KPIs.
Develop and plan digital marketing strategy with oversight of team's execution and accountability of the marketing budget.
Managing and directing work across all marketing channels such as SEO, SEM, social media, email, advertising, display retargeting, RTB, programmatic etc.
Sharpen the performance teams to become data driven as opposed to data informed.
Collaborate with data and technology teams teams to embed value attribution methodologies within strategy and campaign optimisation.
Share domain expertise and evangelise marketing technology, regularly updating peers to remain ahead of industry trends.
Contribute ideation on product roadmap, recommend solutions for operational efficiencies, and feedback on critical bugs.
Serve as manager to direct reports, creating an inspiring culture which promotes career advancement and job satisfaction.
Drive best practice, specifically improving quality of insight, prioritisation and planning rationales and creative solutions.
Create an environment of trust and accountability providing clear tasks and objectives when delegating tasks to the team.
Continuously develop team expertise, instil customer obssession and keep the brand convenient, connected, inspiring, and empathetic.
Participate in recruitment ensuring new hires possess the skills and organisational savvy required for advancement.
8+ years of leadership experience in digital performance marketing.
Deep understanding of digital media platforms and marketing technology tools.
RoI driven experience in a highly competitive transactional online sector.
Drives performance by creating clear team objectives and individual goals.
Leadership capability in recruiting, retaining and developing high-performance teams.
Good business acumen, strong commercial awareness.