Head of Digital Marketing (MY) - FinTech

Our client is a hyper-growth startup based in Malaysia. 

As a senior leader you'll define and execute the strategic approach for digital marketing excellence across the organisation and bring thought leadership and vision for a performance and data-driven media strategy. This includes a strong point of view to drive inventiveness within an industry that is in constant change.

You'll also be responsible for leading and empowering a team of marketers to ensure the  brand is meaningful across every touchpoint and audience we serve, running a rapidly growing team working to build a unique, innovative group with a relentless focus on the customer.

The role is based in Kuala Lumpur

 In essence

  • Own digital marketing P&L providing monthly and quarterly direction of budget allocation by channel, connecting investments to KPIs.

  • Develop and plan digital marketing strategy with oversight of team's execution and accountability of the marketing budget.

  • Managing and directing work across all marketing channels such as SEO, SEM, social media, email, advertising, display retargeting, RTB, programmatic etc.

  • Sharpen the performance teams to become data driven as opposed to data informed.

  • Collaborate with data and technology teams teams to embed value attribution methodologies within strategy and campaign optimisation.

  • Share domain expertise and evangelise marketing technology, regularly updating peers to remain ahead of industry trends.

  • Contribute ideation on product roadmap, recommend solutions for operational efficiencies, and feedback on critical bugs.

  • Serve as manager to direct reports, creating an inspiring culture which promotes career advancement and job satisfaction.

  • Drive best practice, specifically improving quality of insight, prioritisation and planning rationales and creative solutions.

  • Create an environment of trust and accountability providing clear tasks and objectives when delegating tasks to the team.

  • Continuously develop team expertise, instil customer obssession and keep the brand convenient, connected, inspiring, and empathetic.

  • Participate in recruitment ensuring new hires possess the skills and organisational savvy required for advancement.



  • 8+ years of leadership experience in digital performance marketing.

  • Deep understanding of digital media platforms and marketing technology tools.

  • RoI driven experience in a highly competitive transactional online sector.

  • Drives performance by creating clear team objectives and individual goals.

  • Leadership capability in recruiting, retaining and developing high-performance teams.

  • Good business acumen, strong commercial awareness.

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